AI Blogging Guide: Tools, Process & ExamplesHow Bloggers Can Use AI Tools to Create Content 3x Faster in 2023

AI blogging is making waves, with lots of big-name bloggers getting in on the action. Could AI tools help you grow your blog faster too?

Whether you want to generate tons of content fast, optimize all your existing content for search engines, or you’d just like a helping hand coming up with ideas and outlines, we’re going to go through some of the best AI tools today—and clever ways to use AI in blogging.

Like me, you too can create content 3x faster (or more) than before. If it usually takes you 3 hours to write a post, AI tools can help you get it done in just 1 hour. Check out my new AI content workflow for inspiration:

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AI Blogging: How Bloggers Can Use AI Tools to Create Content 3x Faster (Guide)

• What is AI (Artificial Intelligence)?
• How Bloggers and Content Writers Are Using AI (with Real Examples)
• 8 Best AI Blogging Tools to Try (in 2023)

Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep my in-depth content free of charge for readers (like you).

Try My AI Content Creation Platform: RightBlogger

Try my very own AI-Powered Content Creation Toolbox for Bloggers: RightBlogger, to get access to 40+ blogging, SEO, marketing, sales and productivity-focused tools to blog faster & more effectively today.

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What is AI (Artificial Intelligence)?

AI (Artificial Intelligence) is a branch of computer science that seeks to create smart machines that can perform tasks that we’d typically think of as requiring human intelligence. AI tools are trained on huge datasets, with technologies like deep learning helping machines learn by example.

AI software is used for a range of applications, like web searching, recommendation algorithms, chess-playing—and, of course, text and image generation. Artificial intelligence blog writing is now a truly viable alternative to writing every word yourself. Machine learning has delivered AI models like GPT-3 and GPT-4 from OpenAI that now underpin a range of AI apps and tools.

How Bloggers and Content Writers Are Using AI (with Real Examples)

If you’d like to see exactly how I’m using AI to create content 3x faster, check out my video for tutorials demonstrating the whole process.

Here, we’ll go through some ways bloggers are commonly using AI for content creation and optimization—with plenty of examples and use cases to help you integrate AI writing assistants into your workflow.

Note: I’m using RightBlogger (my own AI tool, which I’ve designed specifically for bloggers) for these examples, but if you want to check out some different AI tools, I’ve listed some other great ones toward the end of this article.

1. Coming Up With Ideas

One fun and easy way to use AI tools is to get them to list a bunch of ideas for your blog. Coming up with ideas can be tough—and AI generator tools can help you break through writer’s block.

There are a couple of great ways you can use AI tools to come up with content ideas in much less time. In fact, these are so effective I recommend doing both together.

• Carry out keyword research (using my free keyword research tool) to find keywords that will likely bring you search engine traffic.
• Brainstorm a bunch of blog post ideas that are relevant to your main blog topics.

Tip: If you’re not too sure what keywords are or why they matter, check out my guide to keyword research.

Using AI Tools for Keyword Research

RightBlogger has a supercharged version of my free keyword research tool. Here it is in action, coming up with some keywords I might want to write about on my hiking blog:

Whatever AI tool you use, when you select from a list of keywords, you’re looking for the “sweet spot” of keywords that:

• Are relevant to your blog
• Have a keyword volume of around 1,000–10,000
• Have a difficulty rating of low (or medium, if you’ve already tackled and ranked for some low difficulty keywords)

In this case, I’d scroll down the list for some more specific, less competitive keywords:

I could easily make a list of keywords to write about, like:

• Trekking poles—a “best of” list or a guide to choosing trekking poles
• Hiking gear—a great topic for a listicle
• Best backpack for hiking—this could be a review post comparing a number of backpacks (great for affiliate income)

… and so on.

Using AI Tools to Brainstorm Ideas

It’s useful to have a keyword in mind before you start coming up with ideas. Otherwise, the AI tool (just like a human brainstormer!) might throw out some ideas that sound fun but that won’t get much search engine traffic.

In Right Blogger, I’ve got a nifty “Post Ideas” tool. You just pop in your keyword and select the tone/style (and language) that best suits your brand, then you’ll get a whole list of ideas.

Here’s how that works with the “hiking gear” keyword:

Within seconds, the AI comes up with 10 completely different and unique ideas for me. Some of these might not use the exact keyword, but could still be useful for different keywords.

How long would it take you to come up with 10 ideas, all formatted as engaging blog post titles? Even if you can manage it in 10 minutes, the AI tool makes the whole process so much faster.

As the human, you’re still fully in control, of course! You can ask the tool to generate more ideas if you want extra ones to pick from—and you don’t need to use any ideas that you feel aren’t right for your blog.

Tip: Think of RightBlogger (or your AI tool of choice) as a lightning-fast and incredibly hard-working intern. You’ll need to have the final say over what the “intern” produces … but you can ask it to handle a lot of the tedious bits of producing content.

2. Creating Outlines

Once you’ve selected some keywords and keyword-based AI blog post ideas, the next step is to create an outline for a blog post. And good news—AI can help you here, too.

There are a couple of ways you could use AI to help you create the perfect outline for your post:

• Feed in your idea, get an outline, then modify that outline to suit your blog. (This method works for most bloggers, particularly bloggers who are focused on making money from blogging.) You could also use this as the basis of a content brief for other writers.
• Write a blog outline yourself, then ask your AI tool to generate its own outline for your idea. You can then use the AI-generated outline to check you haven’t missed anything that you’d like to include. (This method may be a better fit if you see blogging as more of a creative outlet for you, e.g. for a lifestyle blog or personal blog.)

Here, I’m using the Post Outline tool in RightBlogger to come up with an outline for the post idea “Top Must Haves for a Day Hike: Essential Gear for Hikers”. I simply put in my title and add the keyword I want to focus on, then generate the outline:

In just seconds, RightBlogger writes a full outline for me—split into sections and subsections, and including useful content for search engine optimization, like an FAQ list toward the end of the article:

If I was going to write the outline myself, it could easily take 60 minutes or more to look up high-quality competing posts, make a list of hiking gear, decide how to split that gear into sensible categories, and so on.

3. Drafting Content

When you think of AI blogging, you’re most likely thinking about using an AI article writer to come up with full blog posts. And that’s absolutely an option! In fact, I designed RightBlogger with a bunch of tools specifically to help with generating long-form pieces of content.

There are a couple of key things you should keep in mind when using any AI tool to draft content, however:

• AI tools can’t fact-check in the way that human writers can. Sometimes, an AI might come up with a fact, figure, or statistic that doesn’t exist (or that’s from an unreliable source). You should fact-check all content before publishing it on your blog.
• AI tools are doing a better job than ever of understanding tone and style … but you’ll likely still want to edit your content to make sure it’s a good fit for your blogging voice. (If you’re using RightBlogger, experiment with the different tones available to figure out which is the best match.)

You can use AI to create the first draft of your blog posts in their entirety (with perfect spelling and grammar). In RightBlogger, the Article Writer can create incredible long-form content for you from just a title:

But if you want more control over your AI-generated content, you might instead want to use the Paragraph tool to create your post based on your outline.

You can simply type your subheadings into the paragraph tool to flesh out each subsection of your post to produce original content:

Another really handy way to use AI content generation is to rephrase sections of text that you’ve already written. For instance, here on RyRob, I have a whole bunch of posts talking about different AI tools. That means I’m featuring the same tools in several posts. Using RightBlogger’s Rewriter tool, I can come up with different text so that (a) I don’t waste time laboriously rewording the text myself and (b) I don’t get hit with any Google penalties for duplicate content.

Here’s the rewriter in action, changing around the paragraph above:

4. Optimizing Content for Search Engines

Another great use of AI is to optimize your content for search engines, using key SEO principles. This type of AI technology has been used in the blogging world for years, and top-ranking blogs invariably use SEO tools to help them achieve their rankings. (We’ll come onto some of those tools in a moment.)

AI can also help you come up with critical SEO text, like your meta title and meta description. I have tools built into RightBlogger to handle those for you.

The SEO Meta Title Tool

This tool creates an SEO-friendly meta title (title tag) for your post. Just pop in your keyword and you’ll get a list of potential titles that incorporate your keyword (or a very close variation) and that are the right length to work in Google’s search results.

You’ll get 5 different SEO titles to choose from, so you can pick the one that you feel is the best fit for your post and your target audience.

The SEO Meta Description Tool

This tool comes up with a meta description for you. (A meta description is the text that appears in search results, just below the title of the post, and it’s really important for good SEO.)

As with the SEO Meta Title Tool, you’ll get 5 different meta descriptions to choose from.

8 Best AI Blogging Tools to Try (in 2023)

When it comes to blogging tools, you’ll ideally want 2 different Ai-powered tools to help scale your AI blogging efforts:

• One to generate and write content
• One to optimize your content for SEO

While some SEO tools do also offer text generation, they’re more focused on optimizing text that you’ve already created. Let’s take a look at some of the top AI tools in each category.

My Picks: 5 Best AI Writing Tools for Bloggers

There are lots of great AI writing tools out there—here are my 5 absolute favorites.

1. RightBlogger

RightBlogger is my very own AI tool, developed specifically with blogging in mind. It has loads of built-in tools/templates for creating high-quality content, helping you with every step of the writing process. As well as using it to create blog posts, you can get RightBlogger to help you out with content marketing more broadly—including tweet ideas, LinkedIn posts, YouTube video scripts, and many more types of content.

2. Jasper

Jasper is a long-established AI content writing and copywriting tool (previously known as Jarvis and sometimes called Jasper AI). It has a wide range of templates and tools to help you craft not only blog content, but social media posts, product descriptions, marketing copy, and pretty much anything you can think of. Jasper can also create images—and it learns your brand’s voice over time.

3. Writesonic

Writesonic can generate blog posts (as well as product descriptions, social media posts, and more) with just a few clicks. It’s designed for SEO-optimized content that reads naturally, and includes a wide range of customizable templates and prompts to help you streamline your writing process. You can also connect Writesonic directly to WordPress.

4. Copy.ai

Copy.ai does similar things to Jasper and Writesonic and has a (limited) free plan. It’s easy to get to grips and you get the ability to fine-tune results when creating longer-form content—this does make the process take a bit longer, however. There’s a built-in plagiarism checker for peace of mind. On the paid (“Pro”) plan, there are no word limits.

5. ChatGPT

ChatGPT is the AI tool that’s made headlines in recent months. It’s hugely popular—partly because it’s free and partly because it’s very easy to get started with. Unlike the other tools, there are no built-in templates: you just ask ChatGPT for what you want and it interprets your request using powerful natural language processing. This does mean you may have to experiment a bit to get the type of result you’re looking for.

My Picks: 3 Best AI SEO Tools for Bloggers

Good AI SEO tools help you figure out how to craft content that works well for search engines and ranks highly in SERPS (search engine results pages). Here are 3 to try.

1. GrowthBar

GrowthBar is great if you want to create SEO-optimized content from scratch, as it has a built-in “write with AI” feature. You can also conduct keyword research, analyze your top-performing blog posts, and track how your website is doing in Google and other search engines. You can also use it to dig into your competitors’ SEO strategies.

2. Surfer SEO

Surfer SEO doesn’t have a blog writer to generate content for you—but it’s a great fit if you want to optimize articles that you’ve already written for your blog. If you are creating new content, the outline builder within Surfer SEO makes it quick and easy to structure your content: the AI generates unique subheadings for you.

3. Frase

Like GrowthBar, Frase can be used both to create new content and to optimize content that you’ve already written. You can use the AI writer to craft individual sections of your post or to write the whole thing for you. It’s quite a budget-friendly option compared with GrowthBar and Surfer SEO, if you just want to optimize/write a few articles per month.

Give AI Blogging a Try Today: Final Takeaways

AI blogging doesn’t mean replacing yourself with a machine. As a human blogger, you’re always going to be in control! Instead, AI blogging is all about using amazing tools to blog smarter and faster than ever before.

With high-end AI software, like RightBlogger, you can craft incredible content in a fraction of the time … and you can make sure that it has a great chance of ranking well in search engines too.

If you’re just getting started in the world of blogging, make sure you check out my guide on how to start a blog to get your site up and running.

And if you’ve already got a blog but you’re struggling to grow it, take a look at all my top ways to bring traffic to your blog.

Try My AI Content Creation Platform: RightBlogger

Try my very own AI-Powered Content Creation Toolbox for Bloggers: RightBlogger, to get access to 40+ blogging, SEO, marketing, sales and productivity-focused tools to blog faster & more effectively today.

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