Want to show off your sense of style, score some free beauty products to review, or even build a global beauty brand of your own? Then starting a beauty blog may just be a great fit for you.
Beauty blogs can cover a range of different topics, including skincare, makeup, fashion, health, and more. You might choose to focus on a particular demographic, like skincare advice for teens or makeup tips for moms in their 40s. Or there might be a particular aesthetic that you want to base your blog around.
Whether you want to start a blog that has the potential to make money over time or simply connect with like-minded beauty aficionados around the world, hopefully these examples will inspire you. After we’ve taken a look at them, we’ll run through some key steps for starting your own beauty blog.
9 Best Beauty Blogs (Examples) & How to Start a Beauty Blog
- Lisa Eldridge
- Ruth Crilly (A Model Recommends)
- The Beauty Look Book
- Really Ree
- British Beauty Blogger
- Beauty is Boring
- Katie Jane Hughes
- Patricia Bright
- Amber Fillerup Clark
- How to Start a Beauty Blog of Your Own (in 6 Easy Steps)
Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep my in-depth content free of charge for readers (like you).
Ready to Start Your Blog Today?
Check out my ultimate guide How to Start a Blog (on the Side) that’s been featured on Forbes, Inc and Entrepreneur.
9 Best Beauty Blogs to Inspire You (Top Beauty Bloggers)
1. Lisa Eldridge
Lisa Eldridge’s blog and her videos focus on different makeup looks plus beauty advice, with tips on choosing the right foundation, lipsticks, and much more. She sells a wide range of cosmetic products from her website as well as monetizing through affiliate links to other beauty products. Her separate website, Lisa Eldridge Jewels, sells rings, earrings, and lipstick charm necklaces.
2. Ruth Crilly (A Model Recommends)
Ruth Crilly, a former full-time model, shares lots of tips and ideas about beauty, makeup, and fashion on her blog—which used to be called “A Model Recommends.” Her posts are full of personal anecdotes and written in a chatty, breezy style. She uses affiliate links to monetize the blog and also rents out a renovated holiday cottage, which she links to from her About page.
3. The Beauty Look Book
The Beauty Look Book is packed with detailed posts reviewing makeup, fragrances, and more. Blogger Sabrina posts lots of photos (including plenty of swatches) of the products she’s reviewing, monetizing her content through affiliate links. As well as the product reviews, her blog also includes some lifestyle and travel content.
4. Really Ree
Really Ree is a beauty and style blog covering makeup, skin, fragrance, and hair. Like other beauty bloggers, Ree monetizes through affiliate links and uses video content and Instagram heavily to build her following. She also runs a “Skin, makeup & general beauty chat” Facebook group.
5. British Beauty Blogger (Her Site Right Here)
As you might expect, the owner of British Beauty Blogger, Jane Cunningham, lives in the UK. Her beauty tips range across cosmetics, skincare, nails, hair, and more. As well as using affiliate links, she makes money through sponsored posts, and (like pretty much all beauty bloggers) receives free samples.
6. Beauty is Boring
Beauty is Boring is an unconventional beauty blog by makeup artist and photographer Robin Black. Her homepage is an archive of faces, each linking to a post that details the model and makeup, with links to buy the products used. Robin’s creativity is fully on show, both through the blog and her videos and Instagram account.
7. Katie Jane Hughes
Katie Jane Hughes is another makeup artist, working with a wide range of celebrities, photographers, brands, and publications. Her website is primarily a way to showcase her portfolio. She has a very popular YouTube account where she shares makeup tutorials, product recommendations, and more.
8. Patricia Bright
Patricia Bright—a YouTuber and Instagram influencer—covers lifestyle topics on her blog as well as sharing her favorite product recommendations. She’s partnered up with a number of brands in the past, including Loreal, Forbes, and BMW. Her YouTube channel covers beauty, clothing, hairstyles, and inspirational content.
9. Amber Fillerup Clark
Blogging about lifestyle, hair, fashion, beauty, and travel, Amber Fillerup Clark has lots of practical content along with more personal family posts. She monetizes through affiliate links as well as selling products through her brands Dae (hair care products like shampoo, conditioner, and styling cream) and BFB Hair (hair extensions).
How to Start a Beauty Blog of Your Own (6 Easy Steps)
Feeling inspired to give beauty blogging a try? Here’s how to start your own beauty blog—in six simple steps.
Step 1: Choose Your Beauty Niche and Your Beauty Blog’s Name
To help distinguish your beauty blog from all the other beauty blogs out there, you need to get clear about your blogging niche.
You’ll want to think about differentiating your beauty blog in this competitive, yet profitable blog niche:
- What topics will you cover? Some beauty bloggers only cover makeup and skincare; others cover DIY hair tutorials; some include travel and lifestyle content, and others have articles on wellness or self-care.
- What audience are you writing for? Think about their age, income level, and experience (or not) with beauty.
- Is there a particular style or aesthetic that you want to blog about? Whether it’s punk, e-girl, K-pop, goth, glam, academia, streetwear, or something else entirely, you might have a particular style/fashion subculture that you’re drawn to.
Once you’ve figured out your niche, it’s time to pick your blog’s name. Many beauty bloggers use their own name—especially if they’re also planning to establish themselves as influencers on social media. If you don’t want to use your own name, you might think of ways to incorporate “Beauty” into your blog’s name, as several of the bloggers above do.
You’ll need to check that your chosen name is available as a domain name (website address). Most beauty bloggers use a .com domain suffix, though you could also choose a regional suffix if that makes sense—such as .co.uk if you’re in the UK.
Use my free domain name generator tool to come up with dozens of clever, available names.
Step 2: Pick a Web Host to Get Your Beauty Blog Online
All websites need a web hosting company. Your host gives your blog a space on the internet, so people can visit it at any time, from anywhere in the world.
There are lots of great web hosts to choose from, but the ones I recommend the most are Bluehost and Dreamhost. Both of these are excellent beginner-friendly hosts that have great value deals for your first year of blogging. They also make it really easy to run WordPress, which is the blogging platform that I advise using for your beauty blog.
Both Bluehost and Dreamhost will give you a free domain name (if you sign up for a year or more of hosting), so it makes sense to register your domain name with them too.
My step-by-step guide to starting a blog will walk you through this process super quickly.
Step 3: Make Your Beauty Blog Gorgeous With Free Tools
All bloggers want to make a great first impression by having a stunning-looking blog … and this is particularly crucial for beauty bloggers. You want your blog to be just as gorgeous as your makeup tutorials and fashion picks.
The great news is that if you’re using WordPress to create your blog, it’s really easy to customize your site using free tools.
You’ll want to use:
- A WordPress theme (site template) that makes your site look amazing… and that’s easy for you to customize. There are so many amazing WordPress themes to choose from, many of which are free. You can also pay for a premium theme, or upgrade to the premium version of a free theme, to get extra features.
- WordPress plugins that add extra features to your beauty blog. For instance, you might want to add a contact form so that brands and sponsors can easily get in touch with you. There are also plugins to manage affiliate links, create gorgeous image galleries, and much more. Many WordPress plugins are completely free—including WooCommerce, a popular plugin that lets you create an online store (e.g. to sell your own skincare products). You can also pay for premium plugins to extend your website’s functionality even further.
Step 4: Get On Instagram (With Your Best Photos)
Using social media is a great way to grow any blog … and if you have a beauty blog, you really do need to be on Instagram specifically. Many beauty influencers use their Instagram account a lot more than their blog: it’s a great place to be visible and to share your best photos.
Having a big following on Instagram can lead to sponsorship deals and brand partnerships, as well as helping you grow a platform that could allow you to create and sell your own beauty products.
If you’ve not used Instagram before, great first steps are to:
- Sign up for your Instagram account, making sure you upload a great photo of yourself—and fill out your bio.
- Follow friends on Instagram: they might just become your first fans!
- Find other beauty influencers and bloggers to follow: comment supportively on their photos and you may well start to get noticed.
Step 5: Try These Ideas for Your First Beauty Blog Posts
Not sure what to write about on your beauty blog? Crafting your first few blog posts can be tricky, so here are some ready-made beauty and lifestyle ideas to get you started:
- Create a video tutorial showcasing your favorite makeup technique.
- Write about the best products in a particular category (e.g. favorite lipsticks, mascaras, nail polish, moisturizer, concealer, eye shadow…)
- Share a funny or more personal story, e.g. about a style mishap or about a trend you tried in your teens which really didn’t suit you.
- Give readers a sneak peek at your daily beauty routine: what’s essential and what do you skip when you’re in a rush?
- Share problem-solving tips for specific beauty or skincare issues, e.g. hydrating products for dry skin.
- Tell readers about your best makeup hacks or shortcuts.
- Let everyone know about your amazing drugstore buys that perform as well as high-end products.
- Write a round-up of advice from beauty experts or key influencers in the beauty industry.
- Give your take on some recent beauty news, whether that’s new products from specific retailers, different trends, or even a celebrity’s skincare routine.
- Review a new makeup product from a big brand like Sephora or Estée Lauder.
- Interview someone in the beauty industry, like a hairstylist or a creative director. (If you can’t land an interview with them, you could round up some of their best quotes from other interviews.)
Step 6: Promote Your Beauty Blog and Optimize Your Posts for SEO
However gorgeous your beauty blog is and however interesting your posts are, you’ll still need to put in some work to promote your content.
Sharing your blog posts on social media (and encouraging your followers to share them too) is a great start. But you’ll also need to think about SEO—search engine optimization. This means making sure that your posts are easy for people to find through Google and other search engines.
You don’t need to become an SEO expert in order for your blog to rank well in Google. But you do need to follow some key best practices. To start with:
- Focus at least some of your posts around keywords that your audience is likely to type into Google. For instance, “best red lipsticks” is a keyword. “Does dry shampoo work?” is a keyword. My free keyword research tool will help you come up with ideas.
- Use your keyword in your post’s title and, ideally, in some subheadings in the post. This helps Google (and readers!) know that your post matches up with what they’re looking for.
My in-depth post on blog SEO strategies will help you go further.
Another important way to promote your blog is through email marketing. Getting new visitors onto your email list means you can easily stay in touch with them and let them know about new posts—so make sure you (a) have an email list and that (b) it’s really easy to sign up.
At this stage, start planning which ways you’ll want to monetize your beauty blog, whether through coaching, affiliate programs with brands like MAC, or something else entirely—it’s never too early to consider the ways you can eventually turn a profit from your hobby.
Next Steps: Get Your Beauty Blog Started Today
A beauty blog can be a fun and fulfilling way to share your love of skincare, makeup, fashion, and all things beauty-related. It could also be a great money-maker—especially if you can build an influential presence on Instagram too. And even if your blog doesn’t bring in a fortune, it could still bring you a steady supply of gorgeous beauty products to review and feature.
And of course, AI is integrating deep into the world of blogging, so be sure to check out all of my top free AI blogging tools & guides:
- Free AI Article Writer Tool (AI-Powered) SEO Blog Posts
- Free Blog Idea Generator Tool to Get Unlimited Blog Ideas
- Free AI-Powered Blog Title Generator for Creative Headline Ideas
- Free Keyword Research Tool for Bloggers, Writers & Content Marketers
- Free AI Paragraph Rewriter Tool (to Reword Your Paragraphs)
- Meta Description Generator to Write Smart SEO Descriptions
- AI Blogging Guide: How to Use AI for Your Blog (Thoughtfully)
- 16 Best AI Blogging Tools to Use This Year
- 14 Best AI SEO Tools for Bloggers to Get More Search Traffic
- 23 Top AI Tools and Apps for Content Creators
- 15 Best AI Writing Tools for Bloggers and Writers
If you need a little more help getting your beauty blog online, take a look at my easy step-by-step guide to starting a blog. In that free tutorial, I break everything down into simple steps so that you can get your blog up and running in just 10–15 minutes.
Ready to Start Your Blog Today?
Check out my ultimate guide How to Start a Blog (on the Side) that’s been featured on Forbes, Inc and Entrepreneur.
Thank you for sharing your expertise and providing such a comprehensive guide to launching a successful beauty blog. Your passion for the subject matter shines through, and your commitment to helping aspiring bloggers is evident. I’m excited to implement your recommendations and embark on my own beauty blogging journey. Keep up the fantastic work, and I eagerly await more insightful content from your blog.