How to Start a Business (on the Side) in 2023Ultimate Guide to Starting a Side Business and Infographic

In the US, approximately 543,000 people learn how to start a business first-hand by launching their own each monthβ€”however, even more businesses shut down. Here’s my ultimate guide on how to start a side business that’s built to last (and profit).

How to Start a Business (on the Side) Ultimate Guide and Infographic icon

That’s an incredibly insightful statistic, revealing much about the way our culture has evolved in thinking of entrepreneurship and what it really takes to learn how to start a business in a manner that actually leads your company to a thriving future for the years to come.

As we make our way into 2023, there are now more than 31.7 million small businesses in the US, with 22 millionΒ of those businesses being run by just a single business owner (no additional employees). That’s a whole lot of solopreneurs striking out to start a business and make their dreams come true.

And many of those entrepreneurs are choosing to learn how to start a blog as their vehicle for building a low-cost, high profit margin business of their ownβ€”like I’ve done for myself here (where I earn $20,000 to $50,000 per month). If you want to see more about what it takes to build a profitable blog of your ownβ€”then head over to my ultimate guide to starting a blog.

Want to Start a Profitable Blog (the Right Way)?

Check out my ultimate guide How to Start a Blog (and Make Money).


The sad thing is though, that the majority of entrepreneurs attempting to start a business (regardless of what kind it is) are destined for failure.

Even some of the world’s top entrepreneurs failed miserably when setting out to launch their ownΒ for the first time.

It’s not because they aren’t smart, hard-working, or well-connected. It’s because they make just one (or more) bad decisions right at the beginning when they’re just figuring out how to start a business the right way. If you haven’t taken the time to discover your own strengths,Β or you haven’t gone down theΒ path of entrepreneurship before, it’s honestly hard not to make these mistakes.

This guide about how to start a business explores many of those bad decisions (I’ve made most of them myself), provides you with detailed insights on how you can avoid them and gives you the tools to start a business and successfully grow it before you quit your 9-5 job.

Real quick before we move on, if you’re looking for inspiration on what kind of side business you should startβ€”check out my picks for the 101 Best Side Businesses You Can Start While Working Full-Time.

Want to find a profitable niche business idea this week? Join my free online courseΒ Find a Profitable Business IdeaΒ today.

I’ve started 4 businesses myself, all of which began while I was either a full-time student or had a full-time job after college, working 50+ hours/wk. With one of them, (my phone case business)Β I quit my day job a little too early and I learned a lot from that experience.

That single choice createdΒ a longer term effect on how quickly we were able to scale the business due to cash flow constraints. It ended with me having to move back in with my parents. It was a dark time filled with reading a whole lot of motivational quotes to help reignite my flame. I’ll come back to that story later.

For now, let’s start with this… Don’t quit your job beforeΒ you startΒ a business.

Let me elaborate, don’tΒ quitΒ theΒ job that servesΒ as yourΒ primary source of income (i.e. how you can afford to live, eat, and have fun) without already having steadyΒ revenue and traction with your new business. Even if you have a nice cushion of savings set aside and plan on outsourcing most of your work or using sophisticated online business tools, that’s just too much pressure for most people.

The kind of pressure you don’t want when you’re learning how to start a business and you need to be mentally at your best.

πŸ‘‹ I recommend bookmarking this guide so you can come back to it and pick up where you left off.

How to Start a Business (on the Side) in 2023: 10 Easy Steps

  1. Make the Commitment
  2. Inventory Your Strengths and Interests
  3. Validate Your Idea (Before Building Something Nobody Wants)
  4. Create a Competitive Advantage (What Makes Your Business Unique)
  5. Set Detailed, Measurable, and Realistic Goals
  6. Build a Road Map to Launch Date and Beyond
  7. Outsource Your Weaknesses
  8. Actively Seek Objective Feedback
  9. Don’t Blur the Line Between Work & Your Business
  10. Reach Critical Mass Before Quitting Your Job
  11. Infographic: How to Start a Business (on the Side of Your Day Job)

Disclosure:Β Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers (like you).

I’ve broken this guide about how to start a business into ten distinct sections that’ll walk you through the process of getting your business up and running (while still maintaining performance at your day job). Each of the ten steps in the table of contents above are clickable and will take you directly to that section of this guide about how to start a business.

Ready to learn how to start a business this year?

Then let’s dive in!

How to Start a Business (on the Side) in 2023: 10 Easy Steps

1. Make the Commitment

First and foremost, you need to ask yourself how bad you want this.

This will get difficult, it will strain your relationships, and you’ll continually be forced to make tough decisions. In fact,Β if starting a business while working a full-time job isΒ ever easy, you’re probably not doingΒ everything you should be doing or you’re not trying hard enough. GrowingΒ a side business will be an incredibly challenging experience. It should be.

You need a set of ground rules in order to learn how to start a business and gain real momentum with any business idea.

Because nothing worth achieving in life comes easy.

Truly accept that learning to start a business will require consistent work and experimentationβ€”and you’ll be well on your way to becoming a successful entrepreneur.

Are you ready to make meaningful sacrifices in order to turn your dream into a profitable business?

If so, then put your money where your mouth is. Write down a list of all the activities and commitments you have in your life with the amounts of time you devote to each during your week. Take note of the ones you can afford to lessen your involvement with, and let them know you are stepping back a bit to focus on a new project that means a lot to you.

The more time you can free up to start a business, the quicker you’ll be able to see real results.

Cut down on the easiest areas that have the least amount of friction first. This will vary for everyone, but it’s probably things like:

  • Time spent watching Netflix
  • Playing video games
  • Scrolling Facebook and Instagram

The number of hours you sleep each night is often the first thing to get chopped down a bit.

That’s ok (and encouraged) as long as you’re getting enough sleep to be on your A-game for everything that’s important in your life. I call this opportunity management.

Here’s an awesome article from LifeHacker on how to optimize your sleep schedule and get less of it.Β Mine is about 6.5 to 7.5 hrs/night, but I have friends that function wellΒ with less than 5 hrs/night. That figure is different for everyone, so test into finding your lowest sustainable number and be disciplined about sticking to it.

Know which time of day you’re mentally at your best and make that the time you spend on startingΒ your business.

If you can’t work on your business during those exact peak hoursβ€”then give yourself the next best thing.

For me, both my critical thinking ability and creativity become pretty worthless after 8:00pm and I’m always tired after a full day of work.

Given that personal constraint, it translated into me getting up at 4:30am (for many years) in order to give myself as much of the best time of my day as I could. I’d start in early working on my side business before heading off to my full-time job.

If you want to give the business you’re starting a fighting chance, then prioritize it above everything youΒ safely can.

2. Inventory Your Strengths and Interests

Which skill sets are required to start your business?

Secondly, are you genuinely interested in this business concept or are you simply pursuing a money-making opportunity that doesn’t have a deeper meaning?

I spent months putting together and rigorously testing myΒ Skill Assessment GuideΒ that I’m giving away to everyone who reads this post.Β You’ll list out every asset & skill your business idea requires and map those needs to what you can or cannot do for yourself right now. It’ll guide you toward discovering your entrepreneurial strengths and point you in the right direction moving forward.

You likely possess at least some of the necessary skills you’ll need in order to start a business, but if you don’tβ€”you’re now faced with a tough decision:

  • Pause and spend time learning a new skill
  • Or outsourcing the difficult components to someone who can help

There’s no right or wrong answer, it depends solely upon your spending threshold, urgency and desire (or lack thereof) to learn new skills and abilities.

Be honest with yourself about your strengths.

  • What are you good at?
  • What are you great at?
  • Where is there room for improvement?

If you want to be successful in learning how to start a business quickly, you need to maximize the time you spend on doing what you’re great at, and work to outsource your weaknesses.

For me, I know that I can tell a compelling story through a good blog post idea, email, or on social media and drive in traffic to my blog.

That’s one of early the reasons I chose to first learn how to start a blog and eventually learn how to make money blogging in a scalable fashionβ€”so that I could leverage my existing strengths towards pursuing a business that I’m more naturally designed to succeed at… blogging.

That’s my basis for connecting with people, so I focus on that ability.

And that also largely why my transition into blogging full-time was fueled by starting a freelance business as a content marketer on the side of my day job. I already had the skills locked down, so I could build up a cushion of savings (in order to eventually launch into blogging full-time) by selling my services.

I’m also honest about what my weaknesses are.

I know that I couldn’t code a full website on my own to save my life.

That’s why I use WordPress with my own blog (and other side businesses I run), then get freelance help from more talented experts to do the things that require attention to detail & in-depth customization.

Here’s a look at the first website I made in WordPress back in 2009 as a Sophomore in college, try not to laugh too hard.

The iStash Website - How to Start and Grow your Business While Working 9-5

For the sake of keeping startup costs as low as possible, you’re realistically going toΒ need to learn some specificΒ skills in order to pull off starting your own business.

You should, however be constantly looking for and evaluating opportunities to outsource your weaknesses, if possible (more on that in #7).

3. Validate Your Business Idea Before Building Something Nobody Wants

Want to get a firsthand look at my personal step-by-step process for how to validate a business idea? Read through myΒ 30 Day Validation Challenge right here.

In a recent intensive study of 101 failed startups,Β published viaΒ Fortune Magazine on why startups fail according to their founders, the #1 reason most businesses fail is a lack of market need for their product (cited by over 42% of the failed companies). This really highlights the need to fully validate your idea and get honest feedback from potential customers before you start building, creating, and spending money.

In my detailed breakdown of why my first business failed, I chronicle exactly How to CreateΒ a Product Nobody Wants and Lose $6,537Β in the process.

It’s human nature to think that we’re right and that our ideas are always amazing, hence the number of people who start a business each year. As entrepreneurs, weΒ haveΒ a lot of pride when it comes to our work. Unfortunately, our business concepts and product ideas are often not fully thought out, useful, or even properly researched.

Coors Spring Water - How to Start and Grow Your Business While Working a Full Time Job by Ryan Robinson

Take the niche example of Coors Rocky Mountain Spring Water. This product line made sense from a manufacturer’s point of view because they could utilize existing production capabilities, distribution networks, and strategic competencies.

However, this project from Coors flopped big time because theyΒ had already established their brand as an alcoholic beverage company for decades. The product was packaged similarly to their beer, and instead it just caused more consumer confusion than anything. They quickly pulled it from the shelves.

If they would’ve fully vetted this idea and spent the time to get a lot of outside feedback from the community they’ve built around their products, the results would have pointed toward this being a loser.

There’s an art and a science to objectively validating your business idea.Β It’s easy to take off with an exciting new project in mind and work inside of your little bubble without ever involving anyone else for feedback during the process.

When you emerge on the other side, you would be lucky to have created something that is received well in the marketplace (or even has a market).

Keep that excitement you have.

Channel it into a positive, calculated direction, and intelligently test your way into assumptions about your potential new business before jumping aboard and setting sail.

Nobody likes to fail, but the fear of failure is what’s keeping you from achieving your goals.

I’ve failed plenty of times. Did I enjoy any of it? Of course not. But I learned a ton from every one of those experiences. They’ve been arguably better lessons than I’ve learned from my successes. What’s important is that I’m no longer afraid to land flat on my face with a new project, when it’s in the testing phase.

My first product, the iStashΒ is aΒ classic example of not truly validating a product idea before spending a ton of time and money on bringing it to life. Here’s a picture, and you can read more about this colossal f* up here: How to Create a Product Nobody Wants andΒ Lose $6,537.

The iStash: How to Not Lose $6537 and Create a Product Nobody Wants

Now, I use the marketing skills I’ve built to test the hell out of my business ideas before jumping in fullyβ€”and starting with this tutorial on how to create a content marketing strategy will pay you dividends in terms of validation.

When I give a new business ideaΒ a few thorough tests, gather a statistically significantΒ amount ofΒ objective feedback, and the results strongly point toward “Holy shit, don’t do this one!” I by no means feel like a failure. I just learned early on that I need to either seriously alter my approach, or at the very worst, I just saved myself a ton of time, effort, and money.

Don’t be afraid to move onto the next business idea if early signs are all pointing towards a lack of demand for this current experiment.

And don’t forget the power of having a meaningful goal for building your business in the first place. I’ve always wanted to carve out more time in my life to pursue things like hikingβ€”and as a result of growing this blog, I now have a new hiking blog side project called Hike with Ryan. I’ve been publishing content about blog topics like the best Yosemite trails, creative ideas of gifts for hikers, my picks for the best hiking boots, how to decide when to visit Yosemite and much more.

You shouldΒ only start a business that can truly serve to benefit real peopleβ€”so keep a close eye on how your early community is reacting to validation efforts.

4. Create Your Competitive Advantage (and What Makes Your Business Unique)

A competitive advantage is defined as your unique advantage that allows you as a business to generate greater sales or margins, and/or acquire & retain more customers than competitors. It’s what makes your business, your business.

This can be in the form ofΒ your cost structure, product offering, distribution network, customer support, or elsewhere in the business. If you’re going to start a business, it needs to be unique in some (ideally, several) ways. A competitive advantageΒ is notΒ business slang and industry jargon commanding a knowledge of all the right that makes you sound like you know that you’re talking about…

An example of a very powerful competitive advantage would be owning the exclusive rights to a brand new microprocessing chipΒ that Apple is 100%Β going to need to include inΒ every iPhone they build moving forward. Now, something like this is very rare. Apple hires some of the best & brightest in the world to cut down on the possibility of things like this happening,Β and they work with outside suppliers who can guarantee these things as well.

Know Your Competitive Advantage in Business Ryan Robinson

Your strongest competitive advantage may be your own personal skill set (your unique experience, storytelling ability, or industry knowledge), strategic relationships (you’re best friends with the CEO of a potential first client who loves the first proof-of-concept for your product), or your personal brand that you’ve built. The strength of your competitive advantage will greatly affect your early results in learning to promote your blog (if your business is blogging) and otherwise sell your product or service.

I challenge you to write down what it is that’ll be your competitive advantageβ€”and check out these branding ideas for inspiration on how to position yourself uniquely within your industry.

If you don’t know yet, that’s ok. This activity is meant to kickstart your entrepreneurial thinking and get you headed down the right path. Defining and continually building the strength of your competitive advantage(s) is an essential step in the process of starting, growing, and staying in business.

Most importantly, your advantage(s) will be built into everything you do. Your product, service, and outward messaging will all tell the world why they need your product or service. Developing your messaging strategy deserves its own post.

5. Set Detailed, Measurable and Realistic Goals

Now that you’re developing a better understanding of your future business and what makes it unique, it’s time to start making the real work happen.

Without setting attainable goals and realistic deadlines for yourself, you’re going to spend a lot of time spinning your wheels. It’s hard to get anywhere if you don’t know exactly where you’re going. In my experience, it works best to set daily, weekly, and monthly blogging goals for myself. It helps me to stick with both the short term and long term objectives.

In the beginning, your daily goals are most likely small wins or to-do list kinds of tasks. I use Google Calendar to run my daily schedule and track the small wins I need to accomplish each dayβ€”in order to ladder up to my more meaningful goals.

How to Start a Business on the Side and Manage Your Schedule Google Calendar Screenshot

Weekly goals are the more significant wins that likely can’t be completed in just one morning or evening’s worth of work. An example of a weekly goal would be finishing 2 solid blog posts designed to drive in traffic to check out your brand new product.

Since there are a lot of different pieces that can go into the creation of a great blog post and other types of content (images, links, statistics, free content downloads), this is a realistic weekly goal. Check out these top blogging courses for even more on how to structure winning content that’ll attract readers.

Monthly goals start to become big picture-focused. If you’re trying to build pre-launch buzz for your product or service, a month 1 goal could be getting your first 100 email subscribers that are interested in learning more once you launch. Month 2 could then be to double or triple that list size, or to getΒ your first working prototypes ready for user testing. This will vary greatly depending upon the type of business you’re in.

The further out you start planning your goals and deadlines, the more difficult it will become to make them realistic.

You start to depend on assumptions of progress in certain areas, or of things outside your control coming together by specific dates.

It requires some flexibility (don’t allow yourself to get overly stressed).

Nevertheless, having these defined goals and dates set is what’s going to keep you on track and moving forward.

The same systematic process should be applied to your business when you’re ready to start selling your product or service tooβ€”you’ll likely want to choose one of the best CRMs for small business to manage your sales pipeline, so that you’re maximizing the number of deals you’re able to close.

6. Build a Road Map to Launch Date and Beyond

How are you going to reach your goals? It’s great to have a ton of awesome sounding milestones, but if you have no real plan on how you’re going to hit those targets (and when), then you’re really just hoping and wishing rather than putting in the hard work that’s needed to create a business.

It’s one thing to set your goals, and yetΒ anΒ entirelyΒ different activity to mapΒ out exactly how you’re going to get to point B, C, D, and beyond. If you find yourself questioning how to make it to your milestones (this is natural – everyone experiences this feeling at some point), take the initiative to seek outside advice from friends, family, or personal mentors.

Be proactive. I recently interviewed serial entrepreneur and investor, Michele Romanow on my podcast, TheΒ Side Hustle Projectβ€”and she cites one of the biggest contributors to her success as her ability to clearly map her way to launch, foresee potential obstacles and create a plan of action for what needs to happen the day after their product is out in the world.

It’s not easy, but nobody can do this for you. AndΒ you won’t be able to do it all on your own, either.

Your ability to problem-solve and navigateΒ aroundΒ your obstacles will determine the level of success with your business.

Here’s an example of mapping the route to achieving one my goals from #5 above. My daily goal on Monday is to finish all of the copy content for a blog post I’m planning on launching. The weekly goal that this maps to is pulling together the entire blog post, including all of the other assets like a free downloadable resource for anyone reading, beautifully designed images, links, and well thought out keyword research to bring together a blog strategy that will make this post truly awesome.

Use My Free Keyword Research Tool

Free Keyword Research Tool (AI-Powered) SEO Keyword Research and Ideas

Try my free AI-Powered Keyword Tool to get dozens of research-backed ideas for keywords & topics to write about on your blog today.


Moving up to the monthly level, writing that blog post or publishing a solid guest blog postβ€”and seeding it out to friends, family, mentors and the rest of my network is designed to get 100 initial supporters committed to buying my product once it has been fully produced.

This is a proof-of-concept and tells me that there’s a desire for that product in the marketplace. It’s all very calculated and aligned.

Guest Blogging How to Get a Guest Post on Major Websites Traffic Spike to My Blog

Plan as best as you can for the potential of press spikes or when guest posts go live as you may need to dedicate all of your free time to meeting demand if your product takes off all of a sudden. It can happen (like it did with my iStash back in 2013).

And though working hard to engineer press spikes or rely solely on guest posts for larger sites is a far cry from learning how to drive traffic to your website in a repeatable, scalable way, it can still be hugely effective when your #1 goal is still validating your idea.

7. Outsource Your Weaknesses

This one is all about focus. Look for opportunities to outsource every possible part of your business creation that you can. Obviously, you don’t want someone else planning your goals, roadmap, or telling you 100% what your product or service should look like. Though my free blog planner bundle should help with that.

The point here is that you need to be doing what you do best. While it would be great if you could code your own website to test out your digital serviceΒ idea, if you don’t already command a knowledge of developing, you’re looking at a few months of dedicated learning time just to get to the point where you’ll be able to understand the basics.

I’m a huge advocate of utilizing skilled freelancers to help speed up and streamline my business processes. Websites like Upwork, Fiverr, and plenty of other sites focused on specific niches like blogging jobs, freelance jobs, remote jobs and work from home jobs have become integral (and affordable) resources for me to outsource some work to. If you want to learn more about leveraging these sites to your benefitβ€”or even land one of these gigs to generate a little side income, check out this helpful online freelancer guide that’s all about making yourself as attractive as possible.

An alternative to freelancers would be bringing in a partner, full-time employee, or part-time help on a freelance contract from a person who can complement your skills and abilities. When I got started with my last business, Case Escape, my partner Matt was an awesome complement to my abilities. He possessed a much stronger ability for personal selling than myself. Given the nature of that product, it tookΒ a lot of time on the phone and in-person meeting with potential clients. Because he was talented at this aspect of the business, it freed me up to work on scaling our digital content and bringing in targeted sales leads.

8. Actively Seek Objective Feedback

Your goal is to build a product or serviceΒ that provides value to people. It does no good to build something that nobody wants (I’ve done that).

One of the biggest luxuries you’re afforded by deciding to start a business and test the viability of your new company before leaving your day job, is that you can take the time you need to talk to people in your community and get ample feedback.

This is a crucial step in evaluating any side business, because you have such a limited amount of free time to work with, that you don’t want to waste it on something without a serious growth potential.

It’s important that you seek unbiased, outside feedback to make sure you’re building something that’s actually marketable. Do this from day one and never stop. Your mom and close friends likely do not constitute ‘unbiased’ feedback.

To find your early feedback group, you want to target people that you know will give you only an honest opinion.

Reach out to them personally. My go-to group consists of a handful of close entrepreneurial friends and a few mentors I regularly keep in touch with, many of which began simply as following my blogger outreach best practices (around providing value to a relationship long before asking for anything in return).

From here, you can start to widen your scope for feedback and begin incorporating places like:

  • Facebook
  • LinkedIn Groups
  • Reddit
  • ProductHunt
  • GrowthHackers
  • Even your local Starbucks

My favorite blogging tool I use to also gather feedback (other than in-person conversations) is Google Forms, plus it’s 100% free.

How to Start a Business Survey Google Forms Screenshot Example

Be careful to only share what you’re ready to show the world, and always have a strategy when you post somewhere or reach out to someone.

You may just wake up one morning and see your product on the homepage of your favorite website (that was a hell ofΒ a surprise).

I’ve found the most effective way to frame asking for feedback is to simply ask for help.

People love helping othersΒ out, and if your request is kind & genuine, most people are willing to give a surprising amount of their time to help you in pursuing something you’re clearly passionate about.

Make their opinion feel extremely valued and really reinforce just how much a few minutes of their time would mean to you.

9. Don’t Blur the Line Between Work & Your Business

It may seem tempting to create a “better version ofΒ Β  Your Company Β ,” but unless your employer missed some major lessons along the way, your contract probably clearly stipulates that you’ve agreed not to do, just that. Plus, that’s just bad practice and it can (will) destroy a lot of relationships that could instead be very helpful for you one day.

I go into way more detail in my post about how to avoid getting fired (and sued) while starting a side business.

Know and fully understand the agreements you signed when you started your job. If you’re under any non-compete clauses, assignment of invention clauses, or non-disclosure agreements, then it’s best to consult your attorney for personalized advice on this matter. I recommend doing this no matter what.

Print out every contract you’ve signed and take it in to have it reviewed, it’s definitely worth your time and resources.

Fully disclose your proposed business idea, and your attorney will give you their opinion onΒ if you’re violating any of your agreements.

Ask for guidance on how to stay safe moving forward.

It may seem obvious, but don’t work on your project during company time.Β You’ll also need to refrain fromΒ using company resources on your personal project, no matter how tempting that may be. ThisΒ includes not using your work computer, any online tools, software, subscriptions, notebooks, orΒ seeking the assistance of other employees.

If a link is ever tracedΒ connecting your personal project to anything directly related to your job, you expose yourself to potential legal action. Just don’t do it, and you’ll have nothing to worry about.

You’re also probably very friendly with some of your co-workers and one of them may even be your business partner in this new venture. It may seem natural to want to ask your co-workers or your boss what they think of this new project that you’re working on, but I recommend treading very lightly on this subject.

10. Reach Critical Mass Before Quitting Your Job (to Start a Business)

I can’t emphasize this one enough. Don’t quit your job right away.

“But I could get so much more done and get this launched next week if I could just dedicate all of my time to it, right?!” Not quite. Even if you could, you really don’t want to. Here’s why.

Don’t get me wrong, I’m an advocate of only doing things that I’m passionate about, and doing those things with 100% of my energy. That being said, I’m willing to take my time in fully vetting an idea, discovering my target market, and testing that idea with them, before making the solo decision that “this must be great!”

Having the time to continue thinkingΒ things through and seeking the advice of others will greatly benefit your new business, rather than hurryingΒ through everything with tunnel vision like you’re in the middle of a giant adrenaline rush.. as fun as that sounds.

Even more importantly, unless you’re working on a high-growth startup and can secure investor funding (or you’re able to self-fund), you’re realistically going to need some form of sustainable income before your new project is able to be that sole source of sustenance for you. This is where your job comes in for nowβ€”just check out how David and John, The Debt Free Guys prepped before launching into their own business full-time.

The last thing you need is the stress and strain of worrying about your cashflow early on while you’re still trying to figure out how to hit the accelerator on your business. I’ve made that exact mistake, and in turn had to make some difficultΒ sacrifices to keep the business alive and growing.

A few months into the startΒ of my last company, Case Escape, my business partner Matt & I both quit our jobs to pursue growing our business full-time.

While it was definitely liberating to quit our jobs, and exhilarating working for ourselves at 23, we were nowhere near reaching the point where our business could sustain the lifestyles we wanted to live. Oh, to be young and naive.

Ryan Robinson and Matt Feldman Case Escape at ASD Las Vegas Trade Show

Our product was awesome, and Matt’s still doing really well with the business on his own, but it took us much longer to find our core business model after a couple of pivots, and gain traction with the new direction. To make a long story short, we both moved from picturesque Newport Beach back to our respective hometowns (on complete opposite sides of the country) to cut down on expenses and grow the business remotely.

I started doing freelance digital marketing & consulting from various different remote jobs websites to help supplement my income, and Matt did the same with his former career.

As you can see, this move definitely slowed our progress, and as a consequence took us longer to scale the business. By no means do I regret the decision since I learned a lot from it, but you can see why I’m so adamant about gaining traction before quitting your 9-5.

Starting your business while working a full-time job will undoubtedly be difficult, but it’s doable. There are as many paths to becoming a successful entrepreneur as there are businesspeopleΒ in this world.

Take these steps into account and you’ll be well on your way toΒ being your own boss.

Imagine that awesome feeling.

What Comes Next? How to Start a Business (on the Side) in 2023

Are you serious about learning how to start a business of your own?

Follow the principles I’ve outlined in this guide here today, and you’ll be well on your way. And if you’re still searching for the right business idea to pursue, consider one of these:

  • Start a blog
  • Author a book (or write an eBook)
  • Teach online courses (or offer coaching)
  • Start a podcast
  • Build a physical product you can sell on Amazon and Etsy (or re-sell existing products to new markets)
  • Become a local business consultant
  • Use your skills (or relationships) to create a software tool
  • Prepare tax returns (if you’ve got the credentials)
  • Pursue an interior design career
  • Become a professional photographer for weddings
  • Launch an affiliate website (then join these affiliate programs and publish content similar to my Bluehost reviews compilation to get traffic coming in)
  • For more inspiration, check out my ultimate list of the best business ideas this year…

Want my advice on what kind of business to start?

I’d highly recommend that you consider starting a blog (like my blog you’re reading on here today).

It’s one of the lowest-cost, easiest ways to begin your self-employed journey. Sure, like any business, blogging comes with its fair share of hard work you’ll need to do in order to make it a profitable endeavor (and success is never guaranteed without effort), but it’s very realistic to make money from your blog within a matter of monthsβ€”and to earn a substantial income by time your first year or two goes by.

Even today, I’m still working on new side businesses with regularity. I’ve been helping with my girlfriend’s blog, Vegan Anj, alongside running SmartWP with my friend Andy. On top of that, I’ll soon be launching my own new side blog called VeganTable to document my experience going vegan.

If you start with a thoughtful blog business plan though, and commit to writing blog posts that help a clear target audience, work to craft a blog layout that your readers love, then you’ll be able to grow consistently over the coming months. Just don’t forget to pay taxes on your blog income too.

Today, my blog reaches more than 500,000 monthly readers and generates between $20,000 and $40,000 per month in income. It’s taken me six+ years to achieve these kinds of figures and I’ve had to sharpen a lot of skills (like writing blog headlines that are catchy), but it’s been more than worth it.

While it’ll undoubtedly takeΒ a lot of hard work, you can achieve similar results too. You’ll need the interest, drive and discipline to stick with it for years to come, but I’ll be the first to tell you that starting my blog has been the single best business decision I’ve ever made.

If you want to build a profitable blog for yourselfβ€”then head over to my ultimate guide to starting a blog.

Want to Start a Profitable Blog (the Right Way)?

Check out my ultimate guide How to Start a Blog (on the Side).


Finally, for all of you visual learners out thereβ€”I wanted to help better illustrate these steps on how to start a business while (carefully) keeping your full-time job.

To do that, I teamed up with my friend Brian Downard at BD Ventures to bring you this awesome infographic.

Infographic: How to Start a Business (on the Side of Your Day Job) in 2023

10 Steps to Starting a Business While Working Full-Time Job on ryrob by Ryan Robinson and Brian Downard of BD Ventures

Want to share this infographic on your blog?

Email me atΒ [email protected] and I’ll get you set up.

Wrapping Up: Are You Ready to Start a Business of Your Own?

If you’re ready to get your own business off the ground, then start taking action today.

Begin following the steps I’ve broken down for you in this guide. Make small incremental progress each dayβ€”even if that’s just one small positive step towards your goals.

All the daydreaming, thinking and planning in the world won’t do anything to further your progress towards self-employment.

If you want even more resources to help get your business off the ground quickly without wasting time and money, check out some of my other helpful content:

If you’re not sure what should come next at this point, try out blogging.

As I’ve said already, blogging is one of the lowest-cost ways to begin your self-employed journey. It’ll require hard work, but it’s very realistic to create a sustainable business around any blogβ€”given enough time and the right audience.

If you want to build a profitable blog of your ownβ€”then head over to my ultimate guide to starting a blog.

Want to Start a Profitable Blog (the Right Way)?

Check out my ultimate guide 5 Steps How to Start a Blog (on the Side).


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on ryrob.com to learn how to start a blog, make money blogging and grow a profitable side business. Be sure to try my popular free keyword research tool & AI article writer tool, as well. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter and YouTube about our feelings (and blogging, of course).

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57 replies to “How to Start a Business (on the Side) in 2023: Free 10-Step Guide and Infographic”

  1. Thanks for the heads up, Seagren! Just got in touch with her. Great content always attracts some people wanting to “repurpose” liberally πŸ™‚

    Reply
  2. Ryan, Thank you so much for this article.

    Really good, practical advice. I am currently in the middle of trying to launch while working full time so I will add these steps to my checklist!

    The one area I feel I am missing is getting some expert advice/mentoring from someone in the market I’m trying to serve. Any tips on how to go about finding that without random, stalker-like cold call emails/tweets?

    Sheryl

    Reply
    • I’m glad to hear it!

      I think you’ll find that you may be pleasantly surprised by cold emailing people you respect within your industry. Most people absolutely love helping others, and dedicate time to do just that. I know I spend at least a few hours each week, answering emails and speaking with other entrepreneurs looking for some direction with their business concepts. It’s mutually beneficial, really – I get to learn something with every interaction, and many others feel the same way about responding to cold reach outs.

      Just be sure to do your homework before reaching out, so that you have realistic expectations on if/when they’ll get back to you, and make your ask very clear, concise, and to the point.

      What side business are you working on right now?

      Reply
  3. Wow that was fast! πŸ™‚

    I’m combining my accountancy and business mentoring background to provide a one stop shop of set up and back office services to b2c startups.

    I think there is a need based on experience of working with my young creative businesses in particular. And so far it has had good feedback, but I now need to test the products/service and very importantly, the price point and volumes needed to make this viable.

    Lots of operational challenges to work through including why web developers don’t like using templates?!? πŸ™‚

    Reply
  4. Wow, thanks Ryan! I am a university lecturer and has interest in starting an intensive organic farming venture. I already have secured a small farm holding. My challenge is time management, technical know-how and the business side of the things.

    Reply
  5. i just all ur content ryan it makes me discover the ability in me that a had never given much attention………am yet to figure out my competitive advantage thanx alot

    Reply
  6. Great article Ryan. Thanks for the Twitter follow. I am hoping to go full-time with my image and brand consulting business but I need to think about how to scale it and test some ideas I have, such as putting on a conference.

    Reply
    • Thanks, David! One thing you already have going is that your site is very clean, and does a good job of communicating your personal brand image (step one of being trustworthy in your space, I’d imagine). So far with your business, how have you found the clients you’d call your “best”?

      Reply
  7. Great advice in here Ryan.

    On point 6, I found this article helpful to help me try to estimate growth.

    I’m doing much of the same for my web hosting startup, Decibite. Our USP is “web hosting optimized for traffic and conversions.” Starting off, we’re giving away free VPS hosting to marketers and getting feedback from them (if you are interested, more than happy to hook you up :)). Then starting to scale from there with those partnerships.

    Both my co-founder and I are doing this while working 50-60 hours/week too πŸ™‚

    Reply
    • Awesome share, I love that piece of Noah’s.

      The side hustle is very appropriately named a hustle. Looking forward to seeing how it goes with Decibite, definitely keep me posted on how it progresses. It has to be a very competitive space you’re breaking into. I’d say my biggest question for you in regard to Decibite (hurdle I’d foresee for you) would be how do you guys plan to present yourselves as better than say, a WP Engine (who I use) for your target demo. Feel free to shoot me an email if you’d like!

      Reply
  8. I am an electrician, working all the hours in the world and i want to start my own company. For the past year i have started work at 6am and i dont get home untill 10pm-11pm as i have work after work if that makes sense. What steps can i take to step up my own company while im still working for another electrical company and not get taxed through the roof? Ive had a few ideas but id like your advice seeing as your my age and have done so well. Ideally id like to speak to you direct is this an option?

    Reply
    • Sure, shoot me an email at [email protected] and we can connect. Essentially, the answer to this question always comes down to how you utilize your finite amount of time. So, which responsibilities can you either leave behind or lessen your involvement in (at least in the short term). You need to examine why you’re spending 12+hrs at work every day, and if there’s any way to avoid that – bear in mind that could be getting another job if the current one isn’t a good fit for allowing you to start your own business in your free time. This problem needs to be approached with an extremely open mind, everything is on the table. Looking forward to chatting!

      Reply
  9. Great post man. Very detailed and motovational, and not scared to give a few personal tips such as A/B Testing etc. Thanks again

    Reply
  10. Tx Ryan. I resonate with so many of your ideas. Just turned 60 and contemplating a new business again..just closing one down that has died after seven years but still have another one chugging along. Its hard to leave structured work with montlhy pay checks and run a smal business but can be done.. it is what I have doing for fifteen years now and cannot see myself stopping. Network and good product works every time so far.

    Reply
  11. Dear Ryan

    My professional is hospital industrial and i’m hired in one of Local Tour & Travel Company here in Tanzania. But am always thinks of what to do apart of it>

    Would Kindly advise me what should to do at this time relying on related professional work/business

    thanks in advance
    Luice Edward

    Reply
  12. My professional is hospitality industrial and i’m hired in one of Local Tour & Travel Company here in Tanzania. But am always thinking of what to do apart of i/supplement work.

    Would Kindly advise me what should i do at this time relying on related professional work/business

    thanks in advance
    Luice Edward

    Reply
  13. Big hands for this article. Thank you for giving another vitamins that will surely strengthen my mind, my mindset, ideas and so on. I’m pleasing you to keep on sending articles on my email. Please catch me up. Thanks !

    Reply
  14. Hi ryan robinson,

    Excellent 10 steps to start a new business while working a full time job. I thoroughly enjoyed reading this article. It is very informative. Thank you so much for addressing this topic. Keep update a good article like this….

    Reply
  15. Awesome tips Ryan! Especially I like number 7 – Outsource everything you can, this is a great advice, and also tip #10 is very important: Don’t quit your daily job before reaching critical mass.

    Reply
  16. Thanks Ryan for this insightful and very practical article.
    Aside from the knowledge gained just by reading, I am encouraged to continue to build my business while I maintain my full time job.
    I have registered my name as part of the waiting list and I look forward to the session.

    Reply
  17. Thanks for teaming up with me to create the EPIC infographic for this EPIC article. Tons of valuable advice I wish I had when I started my first business. You’re the man Ryan! Keep up the great work.

    Reply
  18. very nice article to read, good point.
    recently i started to work from home using services like koocam and more.
    and i will definitely apply some of those tips u provided.
    thank for useful tips.

    Reply