About the Episode:
In today’s episode, we’re talking to Arianna O’Dell, a marketing consultant and founder of the marketing agency, Airlink Marketing that’s had their work featured on sites like Fast Company, Huffington Post and more.
Originally from Seattle, Washington, Arianna traded in her 150 days of rain per year for the digital nomad lifestyle. After college, she worked a couple of PR and marketing-related jobs in New York City, and has since been traveling the world living in places like Spain and South Korea, since starting a remote marketing agency (with clients around the world).
Now, what I find particularly interesting and admirable about Arianna, is that not only does she run a remote marketing agency, but she somehow finds the time to contribute regularly to major business publications like Inc Magazine and Fast Company.
On top of that, she also runs an Etsy store as another side project called Ideas by Arianna, she’s made over 800 sales of punny mugs, tee shirts, yoga mats, and blankets. She does a lot of things, but most of all—she does them very well, which is an impressive feat.
In Today’s Episode, We Talk About:
[02:39] What book she’s reading at the moment.
[03:19] Where she currently identifies as home.
[04:18] Her first business venture.
[05:05] Where she went to school.
[05:42] The first job she got out of school.
[06:30] What she does now and what kinds of clients she deals with.
[07:22] Why she started her own marketing agency.
[09:27] How long it took to land her first client.
[10:29] How her client acquisition process evolved over the years.
[12:50] Her advice for anyone looking to start an agency but hasn’t got the network.
[14:17] How she started writing for some of the biggest business blogs.
[16:46] Whether clients have reached out to her as a result of her blog writing the big business blogs.
[18:04] When she started her Etsy store.
[20:49] Her best piece of advice for anyone looking to turn a side hustle into a full-time gig.
21:45 Sacrifices she’s had to make to grow her business.
23:41 The biggest investment she’s ever made in terms of growing his business.
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Resources Mentioned:
How to Build Recurring Revenue Streams
Connect with My Guest:
Arianna on LinkedIn and Twitter
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What exactly does a marketing agency do and what kind of skills does one need?