About the Episode:
In today’s episode, we’re talking to Neil Patel, the prolific seven-figure digital marketer and co-founder of Crazy Egg, Hello Bar, and KISSmetrics.
Neil is a prolific digital marketer by anyone he’s ever worked with – and throughout his career, he’s helped companies like Amazon, NBC, GM, and Viacom grow their revenue through his digital marketing consulting. Neil’s been named a top marketer and entrepreneur from major publications like the Wall Street Journal, Forbes, and Entrepreneur Magazine.
Neil also teaches various online marketing courses, co-hosts the Marketing School podcast, and somehow finds time to write New York Times best-selling books like Hustle: the Power to Change Your Life with Money, Meaning and Momentum.
In Today’s Episode, We Talk About:
[02:02] What business he’s found the most challenging to run.
[02:27] What was the most challenging aspect of running his early consulting businesses.
[02:57] What kind of value propositions he’d lean on in the past to convince clients to hire him.
[06:05] The most important deal he’s ever been a part of closing.
[06:52] What he looks for when he hires new salespeople.
[08:13] Kissmetrics first major client.
[12:37]The most impressive sales person he’s ever met.
[16:09] How he pitches new clients.
[17:10] Negotiations he’s had in the past that have been particularly difficult.
[19:06] The best investment he’s ever made in terms of building his selling skills.
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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.
This is a great interview, Ryan. I like how Neil mentioned that sales professionals aren’t plug-and-play. Just because they are really good at/in one role/company/industry, doesn’t mean that they will be great in another.
I also like how he mentioned that sales success (for the individual) is holistic. There are a lot of factors that contribute to success outside of your control like industry, (company) brand equity, and timing. These factors are often not mentioned when people talk about their success. Really enjoyed this episode!
Right?! That’s such a true aspect that not enough of the “big” entrepreneurs like Neil shine a light on. Thanks for tuning in, Morgan! 🙏
This is a great interview Ry! Nice work, superb questions. I need this today.
I love reading from Neil’s blog, very honest strategies. Good work Ryan