About the Episode:
In today’s episode, we’re talking to Andrew Kozlovski, a college senior at The University of Southern California and entrepreneur behind the company, Brainz Power about how to start a business in college (amongst many other things). Andrew’s company produces a cognitive enhancement supplement known as nootropics.
However, Andrew’s supplement is comprised of 100% FDA approved ingredients and has shown to help his customers with enhancing memory, focus, and overall brain health—without the use of caffeine, which gives you all the benefits of neural stimulation without the jitters and subsequent afternoon crash.
Andrew got started on creating Brainz Power back when he began his college career… when he noticed how many of his fellow students were taking—and arguably abusing—the prescription drug Adderall.
He started researching healthier, non-addictive alternatives, and eventually partners with the FDA-approved lab that he still uses today to produce a proprietary mixture of all natural ingredients. After just 6 weeks of selling the supplement when his first shipment arrived, Andrew started bringing in over $1,000 a day.
Since then, he’s grown an Instagram following of more than 100,000 people for his brand (@Brainzpower), more than 86,000 followers for his personal account (@AndrewtheKoz), and he plans on expanding through major distributors when he graduates college in the spring.
This interview is a free master-class in how to start a business in college—enjoy!
In Today’s Episode, We Talk About:
[02:34] What book he’s reading at the moment.
[04:03] How long he’s been studying at The University of Southern California.
[05:47] One of the first things he did at the university that contributed to his success.
[06:51] More about Brainz Power and when it got started.
[14:48] His initial plan for promoting Brainz Power.
[19:11] His strategy for promoting Brainz Power on Instagram.
[22:26] How Brainz Power is made.
24:32 His number piece of advice for anyone looking to start a side hustle.
[27:23] The current revenue numbers for Brainz Power.
[28:42] Sacrifices he’s had to make in order to grow his business.
34:26 The best investment he’s ever made in growing his business.
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Connect with My Guest:
Andrew on LinkedIn and Instagram
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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.
I couldn’t imagine doing something like this to this magnitude while being in college. Shows that you are capable of more than you think, very motivating.
My biggest takeaway from this interview was that Andrew’s a great example of an entrepreneur who at a very (comparatively) young age, realized that you can’t sit around waiting for shit to happen—and that asking for permission will never get you to where you want to be.
When I started my first business in college, it was like watching a train wreck in slow motion compared to the action Andrew took to get his product made quickly & how he took distribution into his own hands using Instagram. This interview is like a free master-class in how to start a business in college. Glad you enjoyed, Alexander!
Alex, you’re exactly right. I truly think we are capable of anything we set our mind to. The problem though is that kids are told from an early age that you need to get a job and work for someone and even if you want to be an entrepreneur they say you need to work for someone to get “experience” but I always question everything with “why”. And the problem is there is no answer to most of these ways of thinking. Anyone at any age is capable of growing a successful business at this point in time. We just need to fight through all of the shit we are told growing up and think logically and without keeping others opinions in mind. Thanks for watching! 🙏
🙌🙌🙌🙌🙌
Wow got here from Andrew’s Instagram, and gained so much from the interview. I had no idea that was how he started. I loved how specific he was with the product and the marketing approach, it so hard to stay focused with an idea and also just to create one that specific is tough for me. Does anyone have any resources for the creation part of entrepreneurship, books, resources, channels, anything of that nature. I want to start but it hard to get an idea like that that I feel would certainly work.
Timothy, first off thank you so much for following me and checking this interview out, it means a lot to me. Second, I really feel like a separate notepad just for brainstorming and ideas is your answer. I did this, I kept this notepad with me at all time even while I was sleeping. You never know when a good idea pops into your head, I would wake up sometimes in the middle of the night and write an idea down and then go back to sleep. Go through everyday life with a entrepreneurial lens on everything and eventually you’ll see something missing in the market and there your innovation or product will be born. It will take some time, it will be a 24/7 thought process, but you have to take time to create something special. I went through 2-3 months of writing ideas down all day and researching. Hope this helps!!
Great interview, loved it
Hi Nina! Thanks for watching, I hope something there brought value to you. And Ryan did an amazing job with this interview and the entire side hustle project as whole so all the credit goes to him!
I loved this interview! Very insightful. thank you, Andrew and Ryan!
Thanks for tuning in, Margaret! 👏
All good things are possible to those who believe and do the transformation business work.
Great interview , Congratulations Andrew!
Thank you for the article Ryan,
I am in the process of starting my side hustle, here in London UK, and a lot of my personal motivation comes from following this blog.
You were right Andrew, I think that we are capable of anything we set our mind to.
I am thinking of investing / starting a business in the US in the future.
Good luck and hope we can keep in touch.
Regards
Silviu